1. Write Headlines and Titles That Grab Attention
Make sure that a lot of thought and editing go into the titles of your website. Avoid using overly clever or even overly simple titles and captions. Remember if a client is going to engage your practice the most often stop by your website before they stop by your office. Draw them into your website with compelling copy. If you need help writing great copy for your therapy or counseling practice Therapy Website Design offers
2. Great Visual Design Says You Are A Professional Well Organized Practice
When a potential patient visits your Therapy Website first impressions are critical. Before they have a chance to read your content and browse through your website they need to be pleased with the visual message that your website interface is sending them. Whether its identifying with a patients pains and struggles, or communicating the results that successful therapy treatment can bring them, the design of your website needs to say “we have answers to your problems” – “we understand your pain” – “you can finally be happy, have a great relationship etc…”
3. Keep Your Content Fresh
Ask yourself, is there a reason to go to your website a second time if a visitor has already been there once? Keeping your Therapy Website updated with new and updated information lets a visitor see that you office and active, alive and not dormant. Here at Therapy Website Design we are often asked about what additional content should we add besides the basic “About Us” – “Office Hours” – “Biography” etc…
We suggest the following:
- Keep visitors abreast of the types of new therapy’s that are being developed to help them overcome their issues.
- Write a general article on Marriage, Family, Depression; whatever your finding an increase in cases at your practice there is typically a spike in those issues in the general population. Ready a helpful article on the website of the Therapist a person is considering seeing will help build that relationship quickly and position you in there lives.
- Address issues that often time plague visible personalities (celebrities etc…) Often time a person will identify the issues in there own life after seeing it in a person they look up to. Often
4. Invest in Search Engine Optimization
Though the above 3 points will help you in your placement on search engines, nothing will assist your Therapy Website more than the professional hand of seasoned search engine optimization specialist.
5. Have A Great Questions & Answers Section on Your Therapy Website
One of the key jobs a great Therapy Website is suppose to do for your practice is breakdown the barriers (that often come in the form of unanswered questions) that potential patients create as they make there decision whether to pick up the phone and dial your number or not.
There are 10 basic barriers that a person raises before contacting you. Address all 10 in a concise clearly written Questions and Answers section on your website.
6. Place multiple contact points on your website
Never make it hard for a potential patient to contact your practice. Several links liberally distributed throughout your Therapy Website that lead people to quickly and easily contact your office will make all the investment and time you put into your online presence worthwhile.
7. Study Your Sites Traffic Patterns
Reviewing your sites traffic patterns will give you clues to the areas of your website that need to be adjusted or changed. You will also what pages of your site that visitors spend the most time on. A website enables a visitor
These 7 keys will lay a successful foundation for your Therapy Website.
Further website development strategies and insights are
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